Innocean global CCO Jeremy Craigen drops into town and talks exclusively to Campaign Brief

Innocean Worldwide’s global chief creative officer, Jeremy Craigen popped into Sydney last week and caught up with Campaign Brief.

Campaign Brief: So Jeremy, before we get into what you’re up to here in Sydney, you must be pleased with the response to the Hyundai Super Bowl TVCs.

Jeremy Craigen: “Yes, look, it’s great to be named by USA Today as the most popular TVC in the Super Bowl, in fact, we achieved number 1, 5 and 6 which is pretty amazing for Innocean America and a real signal of what we are striving for as a Network. It’s only the beginning and I think if we can treat every brief like a Super Bowl brief, we’ll see the work get better and better.”

CB: So how long are you here for and what’s on the agenda?

JC: “I’m spending time with Dave and Fitzy and talking about how I can help them down here. I want to meet up with the local Clients and get their take on things too.

Sydney was one of my first trips last year when I was appointed and it’s been a few months since I’ve caught up with everybody. Since then, Dave has made some very good hires and Fitzy has appointed new department heads, so getting to meet those people and finding out what they are looking to achieve for themselves and Innocean helps build a common goal within the Network. The potential here is incredible and that’s why we are attracting great talent.

And then, of course, there’s catching up with you Lynchy.”

CB: You’ve just appointed Eric Springer as CCO in America.  Tell us a bit about that move.

JC: “I was thrilled that Eric decided to join us. Not just because of the amazing work he’s done before, like VW Force, but because he’ll bring so much energy into the agency and network. He’s arrived at the agency when it’s on a massive up and I know he’ll take it further.

CB: After Sydney, where to next?

JC: “Dave and I are flying to Seoul on the weekend for our Global Creative Council Meeting. It’s my, Dave and Eric’s first GCC since I joined and we’re all very much looking forward to it. Bob Isherwood will continue to Chair the meeting and we will be looking at how we can grow a real creative culture across the Network.

CB: Will we be seeing you in Sydney again soon?

JC: “For sure. Bob and I will be down in May for AWARD. And I’m already looking forward to being back here.”

CB: Till then, happy travels.

(Pictured L-R: Bob Isherwood, Eric Springer, Dave King and Jeremy Craigen catch up at Innocean Worldwide’s Global Creative Council Meeting in Seoul and Hyundai “First Date” Super Bowl TVC)