Media iQ furthers global expansion opening in Australia with offices in Sydney and Melbourne

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leepurim.jpgMedia iQ, the global analytics and technology specialist, is to open offices in The Rocks in Sydney and St Kilda in Melbourne.

 

The company, which already has offices across North America, Europe and Asia, opens its new premises as part of its ambition to be the leader in technology and analytics by delivering meaningful insights to clients across the globe.

Australia is the fifth most advanced media market in the world and Media iQ believes the market’s business model is well suited to them. The company’s ambition is to deliver up to $10 million billings in the first year of trading, making Australia one of its top three operating markets within two years.

As part of the expansion, Media iQ has developed strategic partnerships with Australian sales houses, Regital and Trade Indy to help bring its products to the market. The agency is also looking to partner with one of the largest, market leading independent Australian data providers to provide a holistic view of the market.

 

Both offices will act as strategic hubs for sales and trading in the Australian market. In the coming months Media iQ will be employing up to 20 people made up of Analysts and Traders who will be supported by a dedicated team of Campaign Analysts based in Bangalore, India; the Tech, Analytics and R&D HQ.

 

Founded in 2010 by Gurman Hundal and Lee Puri (pictured above), Media iQ is a privately funded $100 million business. Headquartered in the UK, it uses its superior analytical platform AiQ to unlock insights from data to drive business growth. International clients include major advertisers working closely with agency groups including Group M, Omnicom, Aegis and Publicis.

 

Puriwill lead the integration of the new teams in Australia and will be looking to appoint a general manager in the first 12 months.

 

Says Puri: “Media iQ has built a global footprint over the last five years and we are delighted to be expanding this further by opening offices in Australia. This market mirrors the innovative nature of the UK marketplace so felt like the natural next step for Media iQ. Sydney and Melbourne are home to a large number of independent and agency networks meaning both locations are a perfect fit. I look forward to working closely with the team whilst improving our capabilities as a global technology analytics business.”