Myer rebrands returns policy as the ‘No Regrets Policy’ in new campaign via Clems Melbourne
Myer and Clemenger BBDO Melbourne are launching ‘No Regrets’, a new campaign encouraging shoppers to be more adventurous.
Designed to attract shoppers back in-store (and out of its post-Christmas hibernation), ‘No Regrets’ showcases Myer’s impressive new Autumn/Winter range. The campaign entices shoppers to indulge their urges, try new things and succumb to temptation.
Myer is also shining a light on its well-regarded Returns Policy, playfully re-naming it the ‘No Regrets Policy’. This rational underpinning is designed to act as a safety net, reassuring shoppers that they can be more experimental with their shopping choices, safe in the knowledge that if they change their mind, they can return their purchase.
Says Daniel Bracken, Myer chief merchandise and marketing officer and deputy CEO: “The New Myer strategy has seen a host of new brands come on board in the last six months. The best of TOPSHOP TOPMAN, Jack & Jones, Nine West, Seed, Stella McCartney intimates and Tiger Mist can now all be found in our stores.
“We want our customers to see our transformation for themselves, and visit our stores to see these great new brands, layouts and service improvements.”
Says Simon Lamplough, group managing director at Clemenger BBDO: “While the impressive
range of new brands provides a timely reminder to customers that Myer is changing, we felt we also needed to provide a rational safety net to give customers’ permission to shop.
“Australians know they can rely on the Myer Returns Policy so re-launching it with a fresh tonality felt both necessary for the campaign to be successful as well as appropriate for Myer’s ongoing brand transformation.”
The campaign will launch today in-store and across all Myer’s owned channels. Large format outdoor, in-centre media, AdShel, catalogues and a large digital presence are being used to issue playful provocations to 
get people out and shopping. Underpinning these messages is the ‘No Regrets Policy’ which is also featured in standalone communications across the media buy.
Client: Myer
Daniel Bracken – Chief Merchandise & Marketing Officer and Deputy CEO
Natalie Warren-Smith – GM Marketing Strategy & Communications
Joanne Brennan – Senior Marketing Manager
Tenielle Dunstall – Senior Marketing Manager
Agency: Clemenger BBDO Melbourne
James McGrath – Creative Chairman
Carolyn Mackintosh, Evan Roberts, Stephen de Wolf – Creative Directors
Tania DeMasi – Creative Group Head
Rupert Carr-Gregg, Thalia Economo, Roxanne Dalton – Art Directors
Dennis Marchese, Kirsty Bennett, Alberta Gunner – Copywriters
Jake Turnbull – Design Director
Simon Lamplough – Group Managing Director
Kellie Lennon – Business Director
Sam McConnell, Grant Oorloff – Account Directors
Tina Fouyaxis, Nadia Mattarucco, Carrie Hack – Account Managers
Sharon Adams – Operations Director
Matt Kingston – Senior Planner
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