Presto appoints Match Media

Presto has today announced the appointment of Match Media to handle all of its media activity following a quiet review of the market.

Says Sally Kiernan, marketing director: “Presto’s first year has seen huge growth and success, with thanks to the incredible support throughout this critical launch phase from our shareholder’s in-house media team and supporting media agency, Mindshare. We are thrilled to welcome Match Media as our dedicated media partner as we enter our second year, and look forward to working closely together.”

Says John Preston, CEO, Match Media: “Presto is now one of Match’s biggest clients, and we are hugely excited about working with the Presto team. The category is challenging, highly competitive and continually evolving. Bringing all the media services under one roof gives Presto the ability to move swiftly to deliver Presto its rightful share of the streaming category.”

The appointment of Match is immediate with Match taking on the consolidated media task this month. Match will work closely with Presto’s creative agency, Whybin TBWA Sydney.