Sony Pictures Releasing appoints m2m Sydney

m2m Sydney has today confirmed its appointment as media agency to Sony Pictures Releasing across Australia.

The news comes following the conclusion of an extensive competitive global pitch process conducted in the 2nd half of 2015; with Omnicom and IPG agencies now retained across the Sony Pictures account globally.  

Says Stephen Basil-Jones, executive vice president, Aust./N.Z. & Northern Asia: “We congratulate the m2m team here in Australia who made such an impresssive and persuasive argument for their appointment to our business.  We are excited by this new partnership and our future together.”

Says Wendy Gower, managing director, m2m Sydney: “We are absolutely thrilled to have been successful in the pitch process for Sony Pictures. With up-coming releases of Angry Birds, Ghostbusters and Inferno to name but a few, this is undoubtedly an account which offers huge scope to deliver exciting market leading work. We are also delighted to have the opportunity to work closely with Stephen and the team at SPR.”   

Since the reinvention of the m2m brand in late 2013, the business has undergone significant growth and award recognition. While m2m has been successful across a number of new business wins such as Hoyts, Beats by Dre and MachineZone, the Sony Pictures account is by far the largest new business win. Sony Pictures Releasing estimates its media spend for the next 12 months to be circa $15 million.

The appointment is effective from 1st April 2016.