TAC encourages people to get home safely from gigs in new initiative via The Taboo Group

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Urban_Spread-November-Thursday-59.jpgRock and roll has partnered with road safety in a new Transport Accident Commission initiative to encourage music lovers to plan a safe way home from gigs via The Taboo Group.

Some of Australia’s hottest acts – including The Rubens, Saskwatch, Dead Letter Circus, Frenzal Rhomb, Harts, Seth Sentry and Kim Churchill – have rocked the suburbs this summer as part of the Urban Spread series of grassroots concerts, supported by the TAC.

Urban_Spread-November-Thursday-95.jpgA total of 12 concerts have spread to all corners of the city since November, winding up in Frankston and Mount Evelyn later this month (Feb 19-20).

TAC senior road safety manager Samantha Cockfield said the shows have brought music closer to where the audience lives and have encouraged young people to plan a safe way home.

Urban_Spread-November-Thursday-Rubens.jpgSays Cockfield: “By taking these acts out to the suburbs, it has reduced the need for young people in those areas to travel long distances by car and potentially take risks like drink driving.”

Designated drivers have been rewarded with prizes and revellers have been able to check that they are under the limit at free breath-testing stations as part of the TAC’s ‘Exit Plan’.

Says Cockfield: “This is all about helping young people to have a good time but we want them to get the message that you need to prepare to party and a big part of that preparation is thinking about how to get home safely.”

The TAC’s support of youth-orientated events like Urban Spread and other music festivals aims to reverse a trend of increased risk of road trauma for Victorians aged 18 to 25. This age group accounts for a quarter of all drivers killed on Victorian roads, despite making up only 12 per cent of licenced drivers.

Says Cockfield: “Drink driving is already totally unacceptable among the vast majority of young Victorians and our presence at events like Urban Spread is about supporting people in the most at-risk age group to get home in one piece.”

The Rubens, Saskwatch, Dead Letter Circus, Seth Sentry, Frenzal Rhomb and Kim Churchill have been just some of the big local names to headline the suburban shows across Melbourne.

To find out more, visit www.urbanspread.com.au.

 

Creative Agency: The Taboo Group

Creative Director: Reece Hobbins

Business Director: James Mackinnon

Strategy Director: Richard Hack

Account Director: Kate Prowse

Account Coordinator: Hannah Cleary

Video Production: Betty Wants In