Us&Co NZ bolsters creative firepower with hiring of Scott Maddox in creative director role

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Scott Maddox.jpegUs&Co New Zealand has appointed Scott Maddox as creative director to keep up with the growing demands of the business after a series of new business wins.

Maddox brings a wealth of international experience and an impressive international awards cabinet. He has creatively-led large integrated campaigns for O2, Bell, A&W, Sobeys & Coca-Cola at VCCP London and Canada’s fastest growing hot-shop Rethink.

“It’s an exciting time to join the best-in-breed team at Us&Co. The boys have built an amazing foundation for growth and we collectively share a vision to reinvent the agency model to help brands become more relevant ensuring they take advantage of the biggest cultural shifts in human communication,” says Maddox.

“We’re excited to welcome Scott to the team at Us&Co. He has a burning desire to produce world-class creative and will play a pivotal role in driving the business forward this year” says James Polhill, Us&Co.

“Our work continues to remain at the intersect of creativity, technology, media and the consumer. Scott understands the power of brand narratives and their ability to influence consumer behaviour, the importance of user experience and is a rare breed of creative to fundamentally understand advertising has the ability to make the tills ring.”

Us&Co posted its third consecutive year of double-digit growth in 2015. Recent wins include Carl’s Jr. New Zealand, Gregg’s and Robert Harris.