We Are Social appoints former BD Network’s Phil Shearer to the role of executive creative director

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Phil Shearer.jpgSocially-led creative agency We Are Social has hired multi-award-winning creative director Phil Shearer as its new executive creative director.

Shearer is best known for co-creating the Jim Beam ‘Call 1900-9’ campaign that won the Cannes Direct Lions Grand Prix for Y&R Sydney in 2003, and has since created highly acclaimed work for Audi, Drambuie, UNICEF and Christchurch Tourism.

Shearer joins from BD Network, having previously worked as a creative director at R/GA Sydney and Iris. Shearer started his career at Y&R and in his 17-year career has amassed a wealth of experience across traditional advertising, digital, social and branding.

He will be working with We Are Social’s managing director Suzie Shaw and the 35-strong Australian team.

Say Shearer: “I’m excited. A lot of marketing objectives seem to forget relevance to people’s lives, but social ideas have to be inherently useful.

“The opportunity to originate bigger ideas for clients in the social space is huge. It’s a great time to be joining Suzie and the team and here’s hoping we can do some genius work.”

Says Shaw: “The scope of social is growing daily. It’s no longer a niche that gets bolted on at the end of the process. There’s a huge opportunity for brands to put social thinking at the heart of their marketing and this is what we do. We’ve brought Phil in to help us deliver really big social ideas. I love a lot of the work he’s done in the past, but know the best is yet to come.”