ADMA announces appointment of Kayleigh Bendall to lead 30Below community as chair

The Association of Data-driven Marketing and Advertising (ADMA) has today announced the appointment of Kayleigh Bendall, relationship manager at Digital Logic Marketing Solutions as the new chair of its 30Below community.

30Below is ADMA’s professional networking group designed to help young marketers by bringing different groups of the marketing and advertising industry together to share thoughts, ideas, experiences and learn and network with leading industry figures. As chair, Bendall is responsible for leading four regional committees across Australia and overseeing all aspects of the yearly activity calendar including budget, event management and communications and reporting to the ADMA board of directors. Bendall replaces outgoing chair Sue Kim, marketing manager, digital media enterprise at Adobe.

Says Jodie Sangster, CEO of ADMA: “ADMA’s 30Below is a vibrant and very active networking group that offers young marketers an unparalleled opportunity to learn, socialise and network with young talent from across the industry spectrum and learn from some of the industry’s most well-known leaders.

“Under outgoing chair, Sue Kim’s leadership, the group went from strength to strength and I’d like to thank her for her highly valuable contribution to the group’s success whilst welcoming Kayleigh Bendall to her new role. Kayleigh is a dynamic and accomplished young marketer; we’re thrilled she will be steering 30Below’s activities and bringing her energy and considerable marketing talents to enhance the value we provide to our 30Below members.”

As relationship manager at Digital Logic, Bendall is responsible for a variety of clients and new business activity as well as managing Digital Logic’s own social media presence and the opening of its Sydney office. Prior to joining Digital Logic, she spent almost three years as a community marketing manager for HTK Horizon, a UK based SaaS company where she focused on onboarding new and existing customers to the Horizon platform and helping HTK customer’s achieve its digital marketing goal. Bendall has also been working with the NSW Branch Committee of 30Below, volunteering her time to help plan and manage a variety of events.

Says Bendall: “I am a passionate marketer and a driven networker. 30Below provides a unique environment for young marketers and creatives from across our industry to share experiences and extend our professional skills and experience by learning from some of the most respected marketers and advertising in the country. I am looking forward to building upon the fantastic work of outgoing chair Sue Kim and delivering a stellar calendar of events across Australia.”