Bestads Six of the Best reviewed by Paul Catmur, MP and executive CD, BC&F Dentsu, Auckland

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IMG_1509 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Paul Catmur, managing partner and executive creative director at Barnes, Catmur & Friends Dentsu, in Auckland, New Zealand.

Winner: Schweppes gets ad of the week, and not just because they’re a favourite client, having worked with them in both hemispheres. It’s good to see the older consumers targeted for once which will make the Ad Contrarian very happy. I also suspect that those who are aware of life before the digital revolution have the ability to understand it better than digital natives. You can’t really understand any revolution without the context of what went before. READ MORE…