Club Med picks Switched on Media to transform digital marketing and increase web-based sales

Iconic travel company Club Med has appointed STW’s Switched on Media to help further grow its online business, as the global brand looks to transform its digital presence and increase web-based sales.

Working as its strategic partner, Switched on Media’s remit includes the development of a full digital marketing strategy, from paid advertising, adwords, display and paid social activity, through to some SEO and website changes to help customer acquisition.

The agency was appointed following a competitive pitch, and with some work already underway, improvements in online traffic and sales are already being seen.

Says Edward Womersley, business development manager, Switched on Media: “Club Med is a highly successful company with more than 67 resorts in over 25 different countries around the world.  It is already incredibly well known in travel circles, but it was time to take its online presence to the next level to accelerate the already strong growth of the brand in the Pacific over the past years.

“2016 marks a digital transformation for Club Med with a real focus on digital marketing activity to help increase the brand presence on the pacific market and grow sales both online and offline. We are thrilled to be part of that process and help drive the digital marketing for this outstanding global business.

“Our approach is already seeing some success, and we are sure that the partnership will only continue to increase sales and awareness.”

Says Marine Blanchetier, marketing manager for the Pacific, Club Med: “Club Med has successfully started its reintroduction in Australia and New Zealand over the past years, thanks to a clear focus on its most premium resorts like the Finolhu Villas in the Maldives.  With many new amazing resorts planned to open in the coming years in the region, we felt it was time to step up in our digital strategy, and we are very excited to start working with the very expert and enthusiastic team at Switched on Media.”

Switched on Media is a digital marketing agency with offices in Sydney, Melbourne and London, with a focus on working with clients to develop complete and integrated digital marketing solutions. It is part of STW, Australasia’s leading marketing content and communications group.