Data Scouts partners with ADMA to deliver series of two-day courses for marketers in Syd + Melb

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Screen Shot 2016-03-01 at 7.05.33 am.jpgData Scouts has today announced a strategic partnership with the Association for Data-driven Marketing & Advertising to deliver a series of two-day courses in Sydney on April 14 and in Melbourne on April 21st, designed exclusively for marketers using marketing automation & customer relationship management (CRM) technologies.

For booking enquiries, please click here.

The two day course entitled Data Scouts Directions will leverage a proven marketing automation and CRM transformation consulting methodology which teaches students how to map out the current state of their organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.

Students will then learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

 

Says Will Scully-Power, executive director, Data Scouts: “Lifecycle marketing automation and CRM is critical to driving profitable revenue growth. This course will teach students the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle”.

Says Jodie Sangster, CEO of ADMA: “We have partnered with Data Scouts who are experts in the field of marketing automation and CRM to augment our new ADMA IQ education offer and bring best in market tactical skills training to Australian marketers. The gap in appropriately skilled marketers in is an issue that affects the whole industry and we are delighted to extend our new curriculum Data Scout’s bespoke courses.”

Students will complete the course as certified lifecycle marketing automation & CRM consultants.