DDB to relaunch DDB Lifelounge partnering with Fairfax at the AFR Business Summit next week

DDB is officially re-launching Lifelounge as part of the DDB Group via a strategic partnership with Fairfax events and the Australian Financial Review.

Next week in Melbourne the AFR Business Summit will take place on Tuesday March 15th and Wednesday March 16th at the Grand Hyatt and boasts some of the world’s leading business minds including Frank Lowy AC, David Gonski AC, Alan Joyce and Mike Cannon-Brookes. The Summit is a forum for tier-one business leaders to come together and exchange views on Australia’s repositioning to a global culture.

As an event partner, DDB will leverage the jewel in Lifelounge’s crown – its trends and insights data into the millennial market – to shape a panel discussion.

DDB Lifelounge has designed a session by creating a panel of business leaders from exciting growth businesses; Uber, Etsy, YGAP and Vinomofo to discuss and explore on the topic of “Risk Takers and Growth Makers” through a Millennial lens. DDB Melbourne’s managing director, Dion Appel (above), will host the panel alongside moderator Michael Bailey, AFR’s entrepreneur editor.

Says Appel: “I’ve carefully designed and brought together some of the most progressive and innovative businesses in Australia. These four companies have literally exploded onto the Australian market in the last five years by thinking differently and creating companies that stand for something, have the right attitude and leave people thinking, ‘If only I thought of that’.

“Business leaders will have a lot to learn from their respective business cultures, from how and why they established their companies in the first place to the insights that are driving their growth agenda.”

Adds Appel: “I’m passionate about uncovering insights into human behaviour that drive strategic and creative thinking. I’m really excited about this partnership with the Australian Financial Review and it marks the beginning of more to come”.