Foxtel launches major new campaign ‘Make it Yours’ via Whybin\TBWA Sydney and Felix

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Screen Shot 2016-03-21 at 6.51.08 am.jpgWhybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push celebrates the wonderful ways subscribers can enjoy the unrivalled breadth and depth of the world’s best programming available on Foxtel.

Whether we watch on the couch, on the bus, in the restaurant, or even in the bathroom, Australian’s are embracing Foxtel’s content as part of the fabric of their everyday lives.

Not only are everyone’s programming tastes different, but so is their behaviour when it comes to how they enjoy the content they love.

The integrated campaign includes a 2-minute cinema blockbuster to launch the upcoming season 6 of ‘Game of Thrones’, as well as five other film executions; and digital, print and social activations. The campaign kicked off on Sunday 20 March and will continue its rollout over the coming months.

Says Paul Bradbury, CEO, Whybin\TBWA: “We are immensely proud of this first campaign that launches a new long term platform idea for Foxtel. The spirit of collaboration and creative excellence working with the Foxtel marketing team and Felix has been evident from our very first meeting.”

 

Says Rob Farmer, director of content marketing, Foxtel: “It’s a lesser known fact that every customer can stream Foxtel anytime, anywhere, via our Anytime menu and Go app. Our unmatched investment in content also means that we offer the widest selection of the world’s best new shows, from home and abroad. It’s exciting to launch a long term campaign that can bring all these benefits beyond sport to life. We’ve had a lot of fun making it with the Whybin’s team.”

Production Company: Finch

Director: Nick Ball

Producer: Julianne Shelton

Founder/Executive Producer: Rob Galluzzo

Managing Director/Executive Producer: Corey Esse

DOP: Lachlan Milne ACS

Production Designer: Neville Stevenson

Editor: Jo Scott – The Butchery

VFX: Drew Downes – The Refinery

Music Composer: Jonathan Dreyfus

Sound Design: Simon Kane @ Song Zu

Voiceover artist: Josh Whiteman

Chief Executive Officer: Paul Bradbury

Executive Creative Director: Gary Mccreadie

Executive Creative Director: Wesley Hawes

Executive Planning Director: Hristos Varouhas

Art Director: Mark Tallis

Copywriter: Cameron Dowsett

Group Account Director: Camilla Stapley

Executive Director of Sales and Marketing: Ed Smith

Director of Content Marketing: Rob Farmer

Head of Content Marketing: Sasha Mackie 

Creative Director & Director of Brand: Travis Conneeley

Executive Producer: Carley Edmonds

Creative Communications Manager: Claire Blackall