iBuildNew launches new mockumentary-style campaign ‘The Weekenders’ via Town Square

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Screen Shot 2016-03-02 at 8.23.49 am.jpgA new TV campaign via Town Square starts on Sunday to launch iBuildNew, a website that helps you choose new home designs from Australia’s leading homebuilders.

The TV campaign dramatises the experiences of a young family as they spend their weekends touring display villages on their quest to choose the right home to build. The Weekenders is a mockumentary-style campaign featuring a series of 30″ and 15″ films through which we share the long journey to home-ownership with Sam and Dave Martin, their daughter and the various people they meet along the way.

The campaign was created by Brendan Day and Gareth Davies at Town Square and directed by Louis Sutherland through The Sweet Shop. It runs nationally from 6th March.

iBuildNew helps buyers compare and shortlist new home designs to make informed decisions about which home to build. The independent website connects homebuyers with Australia’s leading builders to make the whole process as simple as it can be.

Says Day: “Most buyers find it complicated and confusing to select the right new home to build. This campaign feels their pain and puts iBuildNew on the map as their new go-to site.”

Says Daniel Peterson, CEO, iBuildNew: “We haven’t seen a campaign like The Weekenders in the category before – and that’s because we haven’t seen an online service like iBuildNew before. It’s an exciting site providing a comprehensive and independent service to take the monotonous leg-work out of choosing a new home to build.”

Agency: Town Square

Copywriter: Brendan Day

Art Director: Gareth Davies

Producer: Anna Morris

Strategy: Harry Corsham

Account Manager: Straun Hopwood

Production Company: The Sweet Shop

Director: Louis Sutherland

Producer: Nikolas Aulich

Managing Director: Wilf Sweetland

Executive Producer: Edward Pontifex

Editor: Nathan Hickey

Colourist: Fergus Hally

Online Editor: Nicky Lidell

Still photography: Chris Budgeon

Client: iBuildNew

CEO: Daniel Peterson

Marketing Manager: Zoe Manderson