KFC is best eaten with your hands in latest ‘Finger Lickin’ Good Cutlery’ work via Ogilvy

KFC has launched its new ‘The Finger Lickin’ Good Cutlery’ campaign via Ogilvy & Mather Sydney based on the simple insight that KFC is best eaten with your hands.

From this insight came the idea that when you eat KFC, your hands are your cutlery.

When crafting the execution, three diverse people were chosen to show that KFC is the food that lets you relax and be yourself, no matter who you are or where you’re from.

Each set of hands channels a different type of cutlery, which gives them their own distinct personality.

The hands with white sleeves reference bone-handle cutlery. The pale female hands reference designer cutlery with gold embellishments. The tattooed hands reference antique, engraved cutlery.

ECD – Derek Green

Photographer – Jon Bader