Land Rover Australia launches the Land Rover Adventure Sauna tour via Spark44 Sydney

With help from its partner agency Spark44 Sydney, Land Rover Australia is treating winter adventurers to the warmth of summer with a portable sauna.  The Land Rover Adventure Sauna will be touring the country, towed on the back of a Land Rover Discovery Sport, and stopping at adventurous cold-water and wintery locations and events along the way. When people need a warm-up after a surf or a swim, the Land Rover Adventure Sauna with be there with room for them and their mates.

Says Tim Krieger, general manager, communications and public relations, Jaguar Land Rover Australia: “We know how much Aussies love the outdoors and cold weather is not going to stop them doing what they love. We want to reward these winter adventurers with luxury in unexpected places and with the Land Rover Adventure Sauna, we can do just that.”

The Adventure Sauna starts its tour on the 26th-29th of March at Jan Juc Beach near Torquay to coincide with the 2016 Rip Curl Pro Bells Beach where Land Rover ambassador Sally Fitzgibbons will be competing. For a complete schedule of appearances, visit the Land Rover Australia website. People can also track the social buzz with #AdventureSauna.

Says Jasmin Bedir, managing director, Spark44 Sydney: “Not only will the Land Rover Adventure Sauna act as an eye-catching piece of outdoor advertising, it will provide our target audience with a unique brand experience.”