New Sydney-based creative agency United Yeah launches with new approach to client partnership

An agency promising a new approach to client collaboration has launched today. Creative and strategic partners Dan Godkin (left) and James Anderson (right) are behind integrated creative agency, United Yeah.

The agency launches with foundation clients including Carrera, the Housing Trust, and Liquor & Gaming NSW.

United Yeah uses a partnership working model. Team members immerse themselves in the client’s business, brand and vision to build a culture of growth together. This enables deeper insight into business challenges & opportunities, resulting in better, more effective outcomes. United Yeah build connected brands, campaigns & experiences, with expertise in strategy, creative, design, technology, content, social media and digital services.

Says Godkin: “When developing the idea, we asked ourselves, after all our years in the business, what really makes it matter. It was the collaborative ‘fuck yeah’ moments and experiences. It was simple. This became our guiding principle with our name being an outward expression of this.”

Godkin and Anderson have been developing the agency for the past 12 months. The duo first worked together at Godkin’s brand design agency The Creative Co, which has been specialising in brand design for a decade. Anderson was previously GM of digital agencies Pixolut and Flok.

Says Anderson: “It’s important for us to really get to know the people we’re working with. Their culture, their business, their goals. Truly collaborative partnerships built on a shared vision.”