Oporto launches new spicy Portugese billboard campaign via Bohemia and The Glue Society

1.jpgA new integrated campaign launches today for Oporto's $10 Meal Deal which stems directly from the brand's Portuguese origins. In line with the spicy nature of Oporto's famous sauces, the Portuguese headlines when translated reveal some appropriately spicy humour.

Oporto's media agency Bohemia developed the campaign in collaboration with independent creative collective The Glue Society.

VIEW THE CAMPAIGN HUB
3.jpgIn her first campaign as head of marketing for Oporto, Vanessa Rowed wanted to push the boundaries with a fully integrated campaign that played to Oporto's Portuguese heritage in an irreverent style.

Says Rowed: "We are a6.jpg youthful brand with undeniably delicious food and an irreverent spirit - and a Spicy Portuguese heritage at our core. Bohemia and Glue Society have taken this campaign to a literal and exuberant execution."

The campaign encourages the audience to translate the Portuguese headlines via their mobile phones - using text, Shazam scanning and Google Translate.

The translations reveal the spicy humour of the brand - and links take the audience directly to GOBBLE.jpga campaign hub  where they can create their own spicy headlines (verified by GOOGLE_TRANSLATE.jpgGoogle Translate) and share with their network of friends.

Agency/Media Agency: Bohemia
Creative Partner: The Glue Society
Creative Origination & Direction: The Glue Society's Pete Baker, Jonathan Kneebone & Luke Crethar
Campaign Strategy & Management: MMS_TRANSLATE.jpgBohemia's Jonny Cordony, Rosie Plunton, Alaura Krueger
Content Production: Bohemia's Sally Hickson & Cameron Roberts
Media Implementation: Bohemia's Amy Araullo, Alexandra Thomas & James Turner 

8 Comments

Really? said:

I have more interesting things to do on my phone.

No words said:

No words at all, the QSR category is so badly under-serviced by creativity, this is truly bad. Red Rooster is even worse.

The client should take most of the blame for this, it's an intern level idea that got sold and executed poorly.

unreal said:

love it! both oporto and this campaign

Clucking hell said:

Why on earth would anyone bother? Utter drivel

Gregg said:

Everyone involved in this should quit.

really really. said:

just saw this on george st. worked on me.

Really? said:

Is it that bad?

It's fine...

Made me said:

laugh

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