QBE Insurance Australia channels Blondie’s ‘Call Me’ hit song in latest campaign via Core, Sydney

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Penny.jpgIndependent creative agency Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign on behalf of QBE Insurance Australia, highlighting the insurer’s 100% commitment to customers.

Reworking the American rock band’s 1980s number one classic, Core has again used premium animation, which has become synonymous with the QBE brand.

Singing.jpgThe campaign includes 30 and 15 second TVC and radio spots, OOH, digital, social, search and internal communications and encourages potential customers to call or click QBE for their home and car insurance.

Says Christian Finucane, founder and creative partner at Core: “Call Me is an anthemic Team.jpgsong and brings to life QBE’s ongoing commitment to their customers. We’re delighted with the outcome.”

Says Bettina Pidcock, executive general manager marketing at QBE: “We are focussed on providing great value insurance and this campaign reinforces that in an energetic and joyful way.”

Client: QBE Insurance

General Manager, Marketing: Bettina Pidcock,

National Marketing Manager: Gabby Tyler

Team Leader B2C: Rob Jones

Creative Agency: Core

Creative Partners & Founders: Christian Finucane and Jon Skinner

Copywriter: Jon Skinner, Anthony Ortuso

Art Director: Christian Finucane, Jari Kennedy

Strategy Director: Simon Rich

Designer: Kent Stewart

Account Director: Rebecca Scott

Account Manager: Lucy Almond

Account Executive: Joey Rosslind

Production: Kirsten Caly

Production House: Mighty Nice

Director: Alex Grigg

ECD: Darren Price

CD: Softly Dunstan

Head of Production:  Gabrielle Joosten, Jane Reynolds

Music and Sound: Sonar