Red Jelly + Liminal Studio take out Best of Show gongs at Tasmania Advertising & Design Awards

Red Jelly and Liminal Studio have taken out the Advertising Best of Show and the Design Best of Show respectively at the inaugural Tasmania Advertising & Design Awards (TADA) held in Hobart.

There were 13 Prizes and 30 Finalists awarded across 54 categories.

Entrants ranged from sole practitioners to full service firms to the media and they came from both Launceston and Hobart.

Red Jelly won Best of Show in Advertising for its Speed Shatters Lives newspaper wrap for the Road Safety Advisory Council. Liminal Studios won Best of Show in Design for its Environmental Graphics in the Mount Wellington/kunanyi Pinnacle Observation Shelter.

New Zealand based, British chairman of judges Tim Evill revelled in his first visit to Tasmania.

He was impressed with the entries and clear in his view on the need to set new standards.

Says Evill: “Awards are not a mere pat on the back to show mutual appreciation. We are an industry that measures everything because what gets measured gets done and awards are a measure. They create a standard and this new standard in turn perpetuates a pull which becomes a rising tide that floats all boats. TADA is fuelling this tide in a world where thinking and acting local is fast usurping the desire to be blandly, and often overpoweringly, global.”

Says Mark Ringer, founder, TADA: “The jury worked very hard as did the entrants and I wish to thank them all. Commercial creativity in Tasmania is in the ascendent and there is no doubt that with a continued hard work it can be established as a destination for creativity just as it is for culinary and natural pursuits.”