Shani Langi and Sharice Bellantonio launch new live experience agency ‘usual suspects creative’

This week sees the official launch of live experience agency, usual suspects creative – a partnership between brand engagement experts, Shani Langi (left) and Sharice Bellantonio (right) – who enter the market with three foundational clients in Seven West Media, Performance Horizon and the Australian Association of National Advertisers (AANA).

The agency, which specialises in live experiences (including experiential, corporate events, conferences, sponsorship activations and internal engagement), will also service a small range of private clients and are currently working on two owned event properties which will both debut in 2016.

Says Langi: “Our strength is delivering high impact events which act as a pivot point for consumers – events that truly stand out as memorable experiences and become a catalyst for action. Our business will continue to be built on our reputation to deliver magical moments and to attract the best operators in the industry to deliver flawless brand experiences”.

Says Pete Mycock, general manager, JAPAC at Performance Horizon of their first event: “Working with usual suspects was an effortless experience. Their imagination, attention to detail and world class project management made it our most successful company events ever, and we are now looking to them to replicate it around the world.”

Langi and Bellantonio first worked together 12 years ago when they produced two simultaneous live sites; one on the Sydney Opera House Forecourt and the other at Federation Square for American Express’ sponsorship of the Australian Open tennis, and have since collaborated on projects for some of Australia’s biggest brands including Optus, Audi, Michelle Bridges’ 12 Week Body Transformation and Seven West Media.