Sydney indie agency Affinity kicks off 2016 with host of new business wins and six new hires

Following a breakout 2015, tech-driven media, CX and creative agency Affinity has won a host of new business and added a number of key hires to the team as it continues to experience growth.

New clients – including Flordis and the Royal Institute for Deaf and Blind Children (RIDBC) – have appointed the agency, with six new hires joining across all departments including

award-winning creative duo Martin Greguric (left) and Nicholas Brown (centre), Renée Stekel (right) as business director and rounding out the new additions are Dhwani Mathur and Peter Chui, who join the team in account management and data science respectively.

Greguric and Brown have joined Affinity’s expanding creative team – handpicked by creative director Marcus Tesoreiro for their specific skill set broaching branding, social media, healthcare, experiential and digital.

Formerly of Grey Health, the pair won a 2014 New York Festivals’ Global Award as well as the coveted 2014 Health Share Award Crowd Cup in Germany. Brown honed his craft in many of the UK’s hottest healthcare shops including Saatchi & Saatchi Health, EuroRSCG Life and DDB Remedy, art directing for brands such as Pfizer, Canon, GSK and Mitsubishi, while Greguric has over a decade of experience writing for the likes of McDonald’s, Volvo, Samsung and Qantas in a diverse range of creative shops, from Arnold, Lavender* and The One Centre to SapientNitro, Droga5 and Razorfish.

With almost ten years industry experience working in the UK and four years as a senior suit at Melbourne agency Milo & Co., Stekel joins Affinity as business director. A powerhouse suit, Stekel has steered brands like Bupa, Australia Post, Visa Europe, and Monash University, and brings a wealth of integrated experience and expertise in client services to Affinity.

Says Luke Brown, CEO, Affinity: “The past 12 months were outstanding at Affinity. We produced work that delivered real business results for our clients with the added bonus that much of what we did was critically recognised both locally and internationally. The culmination was being named bronze winners in both the Independent and Digital Agency of the Year categories at the Campaign Asia Pacific Awards in November.

“2016 has begun as well as 2015 ended with great clients including Flordis and the RIDBC choosing to work with us, and a bunch of super talented people joining our growing team across the agency. We’re looking forward to delivering continued great work and business results for our clients, as well as continuing to grown the agency.”

The independent Sydney agency will manage strategy, creative, data and media duties for Flordis – a brand of clinically proven natural medicines. The account was won following a three-way pitch, while the RIDBC has engaged the agency to conduct a comprehensive brand review and then rollout resulting creative and media.

After winning the Media Federation of Australia award for ‘Best Use of Data’ and taking out the Mumbrella MSix ‘Clever Use of Data’ title in 2015 for its work on Narellan Pools, Australia’s largest pool builder has expanded it remit with Affinity to now include strategy, creative, CRM, SEO and media.

(Pictured L-R: Martin Greguric, Nicholas Brown, Renee Stekel)