The Taboo Group hires ex-Cummins&Partners’ Matilda Hobba as new client services director

The Taboo Group has boosted its ranks with the hiring of Matilda Hobba as client services director.

Hobba joins the agency with over 13 years experience at Clemenger BBDO, GPY&R and, most recently, Cummins&Partners. Over her career she has been a part of many successful, award-winning campaigns – notably Pure Blonde, HBA, Mercedes-Benz, Schweppes and Oakley. Based on much of her work at GPYR, Hobba was ranked as one of the top 50 Account Directors in the world by ‘The Directory Big Won Rankings 2015’ report.

Says Hobba: “Taboo is an agency I’ve long admired. Not only for the work they do, but also for their innovative culture. They have a unique range of skill sets under one roof, and a way of working which clients really respond to. There are also some really exciting things in the pipeline which will continue to see the business go from strength to strength.”

Says James Mackinnon, who joined Taboo last year after returning from Strawberryfrog in New York: “We couldn’t be happier to have Tilly on board. We’ve worked together previously, and I’ve always been impressed by her ability to produce and manage world-class work. Her reputation in Melbourne agency land is second to none.”