Whybin\TBWA Sydney\Eleven and M.J. Bale crush the man – but can they crush the suit?
Australians travel further for business purposes than any other nation. That’s why M.J. Bale produce durable 100% Australian Merino Wool suits.
To prove this, Whybin\TBWA\Eleven, Sydney and M.J. Bale have conducted a real time travel torture test through Facebook and Instagram.
To shoot their 2016 Winter campaign, M.J. Bale dressed an unsuspecting model in Sydney for a fashion shoot that was happening in London. The route to London was fierce.
• 5 days non-stop
• 9 Countries
• 10 modes of transport, including an overnight Ferry across the wild North Sea from Rotterdam to Harwich UK
• No Sleep
• 1 Suit
As soon as the model and the small crew arrived in London, they began shooting the 2016 M.J. Bale Winter Campaign. Model Tom Bull was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the M.J. Bale suit.
Says Matt Jensen, founder & CEO, M.J. Bale: “With Australian men travelling longer and further for business than any other nation, arriving looking as good as when you left is a struggle. We want to help gents stay looking impeccable and ultimately professional for business, no matter how many miles they’ve covered.
“Our range of suits are constructed with 100% Australian Merino Wool, so men really can stay immaculate from cabin to boardroom. The images are raw and honest with no retouching to the model or suit, proving our claim you can crush the man but you can’t crush the suit.”
Adds Tom Bull: “I’m used to being put through my paces, travelling the world to attend shoots. Extreme as it was, the challenge wasn’t one I was going to turn down. Despite the hellish journey it took to get there, the suit still looks top-notch diverting attention away from the bags under my eyes and from me falling asleep on the shoot!”
21 Comments
Off to Herringbone.
Holy Shite that’s good
a long way from ‘grazed on greatness’…. unfortunately this idea has zero follow factor
So good. Great work.
Love this! well done all. xxx
Fantastic idea and great execution. Well done guys!
Love this. Nice use of live video. Well done to the teams behind it.
I like it
Nice work Glenn
Well I really like it. Nice job.
I like it, cool idea.
Great way to show a rational benefit like durability in a stylish and aspirational way.
Well done Dave Brady and Asheen Naidu.
Well Done Craig for executing so well!
Package it up with the original flightmare radio and you’ve got a good case study.
Just sayin’
Well done Glenn.
Great work to everyone involved.
Glenn hit it out of the park again!
Awesome job Glenn!
That’s excellent.
Hard yards well worth it.
That’s excellent.
Hard yards well worth it.
The boys at Whybins certainly get behind their own work…..now stop praising your own work and get back to work.
Love it. Nice work all.
Fantastic work mate.
I’ve been following Glen on Facebook as he shot this around the world.
Good work Glen.