Bankwest helps footy fans get their voice in the game with Bankwest Commentators Cup via Host
![WCE_Herovisual_v1[2] (1).jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2016/04/05072157/WCEHerovisualv15B25D2028129.jpg)
Bankwest has kicked off a new campaign via Host to support its sponsorship of the AFL’s West Coast Eagles.
The Commentators Cup lets fans show off their passion and knowledge of the game by commentating, via a dedicated app, over historic West Coast Eagles footage. Every fan will get the chance to have their voice heard across the nation, but ultimately, the public will crown the final winner. The victor will earn not only glory but also amazing prizes, including two tickets to the 2016 AFL Grand Final.
To amplify the idea, Bankwest has recruited the expertise of legendary commentator Dennis Cometti, West Coast Eagles players Shannon Hurn, Lewis Jetta and Eric Mackenzie, and a range of fans to prepare for the competition in a suitable way – through a series of classic vocal warm-ups.
Bankwest general manager customer communications and brand, Nichole Banks, said the competition would provide all fans with the opportunity to get involved in some of the best moments of the club’s history from the past 30 years.
Says Banks: “We know footy matters to so many of our customers and fans and we are excited to create this new experience for them to channel their passion for the game.”
Says Jon Austin, creative director at Host: “As a Kiwi, I always wondered what all the fuss was over AFL but after experiencing the passion and enthusiasm of the entire West Coast Eagles community, from fans to plays to commentators, I get the appeal – not the rules though, they are still weird.”
Client: Bankwest
Creative agency: Host
Media agency: IKON
Digital Production Company: VML Sydney
5 Comments
Is it 2006 again?
Madness on client and agency side.. Prepare to join the graveyard of unused apps..
I think Bankwest like so many banks overthinks these promotions. I would argue that a simpler way for Bankwest to secure market share woulf be to position itself as the ethical bank – after first ensuring it is ethical of course. Bankwest like so many financial institutions invests in advertising to build its brand – when in truth there is nothing distinctive about it, and CSR to improve its community image – when like most banks it continues to behave in a manner many consumers consider less than ethical. This is meant not so much as a critisism of bankwest or banks in general as a comment on lazy advertising agencies that continually come up with repaked versions of ideas that lack tangible substance. Further, if the bank focused more on the substance and less on the packsging – it would almost certainly have a greater impact at at a lesser cost. Then that would not be in the best interests of an advertiisng agency would it?
This is a complete and direct ripoff of Telstra’s “It’s My Call” campaign from 2013.
https://www.youtube.com/watch?v=Lb4ZPTXzEnQ
How about coming up with an original idea, people?
Shame on you. Hand back the creative fees to the client.
Host are toast
https://vimeo.com/118579869