Clemenger BBDO Sydney leads the Aussie pack at the finalist round of the 2016 Webby Awards
Nominees for the Webby Awards 2016, which celebrates Internet achievement, have been announced with Australia scoring an impressive 22 nominations and 12 honorees.
Clemenger BBDO Sydney leads the Australian agency pack with three nominations; two for Whiskas ‘Catstacam’ and one for Toshiba ‘Made in 17 Hours’.
M&C Saatchi Sydney has scored two nominations for Australian Cancer Research Foundation ‘The One Who Will End Cancer’ and The Monkeys has also scored two nominations for The University of Sydney ‘Project Here’.
GPY&R Sydney, Saatchi & Saatchi Sydney, Leo Burnett Melbourne, VML, Clemenger BBDO Melbourne, GPY&R Brisbane + Melbourne, Australian Broadcasting Corporation, Homely.com.au, SBS Australia, Cummins & Partners, Atomic212, Deepend, CHE Proximity, Trusted Housesitter and Concrete Playground all received one nomination each.
Clemenger BBDO Sydney and Havas Worldwide Sydney scored two honorees. Other Australian honorees include BCM, Emotive, The Monkeys, Cypha, Showpony, Adrenalin Media, Frank Digital, 303MullenLowe, Clemenger BBDO Melbourne and Reactive.
12 Comments
*cough* Pollen *cough*
Nominated for Best Art Direction for taxonomyofdesign.com
Admittedly, Whiskas themselves doubt the ‘Catstacam’ will ever go on sale, and claim that only a few (easily bought from the internet – such as this one http://www.sureguard.com.au/products/Cat-Dog-Video-Camera-Collar) actually exist.
In fact, they were only given out to a few ‘celebrity’ cat owners. But let’s not let the truth get in the way of a great case study for the awards eh?
Hi y’all. Thick were also nominated this year, thanks.
No more Penny the fucking pirate at least!
Jurors are like sheep.
CatstaScam is just another in growing list of yet to materialise in any menainful way award winning innovations such as the The Dolmio Pepper Hacker and Clever Buoy.
Reality aside, the ideas are great. But what is interesting, is how the line continues to blur for what can be entered into award shows. Does the impression of “real” qualify work as long as the “intention” was always to generate buzz and PR….and never to really exist in a traditional way outside of the case study.
CHE Proximity as well. For Fearless.
Can we stop the bullshit sniping about Clever Buoy please.
It’s in the water.
In trials.
And here’s an official report from the NSW Government on how it’s part of the shark management rollout,
So shut the fuck up about it being some sort of ‘scam.’
http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0011/599249/shark-management-flyer_final.pdf
Can we stop the bullshit sniping about Clever Buoy please.
It’s in the water.
In trials.
And here’s an official report from the NSW Government on how it’s part of the shark management rollout,
So shut the fuck up about it being some sort of ‘scam.’
http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0011/599249/shark-management-flyer_final.pdf
Deepend also nominated for Mobile: Kids and Family, with an app for the Royal Children’s Hospital in Melbourne.
@Gold. Sounds good.
Agreed. Proof of concept needs to have its own category at awards or stick to PR where the metrics are clearer. Agencies need to be stopped from entering until the thing is in actual production. It is not fair on other stuff in the category that has undergone testing and moved into production. Product prototyping is like ad concepting – there to get buy-in from the client. You would never enter an ad that hadn’t actually run. Why enter a product that was never actually made?
Catstascam is bullshit from beginning to end.
How does it actually work? You’re telling me each individual camera is signed into an Instagram account on some kind of cellular connection? How else can it post throughout the day?
Who pays for that? How?
Check the #catstacam feed and you’ll see tons of cats in the garden. In America. Not Australia. It’s an existing hashtag, people. Nothing to do with this.
And why are they all shots of cats? Isn’t it meant to be around the cat’s neck? So how does a cat take a shot of itself?
And of the supposed thousands of queries to #askwhiskas, where are they? Not on Whiskas Facebook page.
And if all those shots uploaded, how come the case study needed to repeat shots?
And if it was only a couple of influencers – Katrina Warren and Jessica Rowe, from memory – how come we’re claiming all these people participated and sales shot up?
And how did sales go up nearly 1000% (“during campaign period”) in a category that barely shifts from year to year? And where?
Juries are incredibly gullible.
@Scam
Juries might be guillible, but the people are not. Catscam is currently on 3% in voting in the animal category – trailing quite a way behind the mighty Goats Of Anarchy on 48%. And it is a long way behind the Onion in Weird. It will end up with nothing, which is no more than it deserves.