Entropico announces new roster of directors

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Screen Shot 2016-04-29 at 7.23.00 am.jpgAfter three years in the branded content and music video space, Entropico has formalised its operation, signing a new roster of directors to accompany their lean and agile production practice.

Says Sam Egan, EP, Entropico: “2016 is the crystallisation of a lot of experimenting and networking. We’ve assembled the most talented and professional young directors that we’ve encountered and built a nimble, effective production structure around them. The model is perfect for the content era where clients crave premium execution for lower budgets.”

Entropico has always made work that is beautiful and strange, and its new roster continues this focus on the sublime and the silly.

Says Erin Moy, EP, Entropico: “Katzki, Chester Buchanan and Paxi have made some of our favourite music videos in the past years. Last year, Sam and I stalked them online and began to casually work with them. They each approach their work with a delicate balance of focus and frivolity, and are a perfect fit for Entropico.”

The three new directors join Harry Hunter, Joel Burrows and Evo, who’ve been part of the Entropico family since the early days. Watch work be all six directors in the reel below.

As a production house, Entropico’s unique selling point is a combination of youth, insight and experience.

Says Egan: “Erin and I have always considered Entropico a middle ground between art-school-indie and the established industry. Our directors all have serious credentials, but they certainly aren’t seasoned industry veterans. They are more like experimental digital media artists who work in video. With the constant evolution of the distribution and consumption of video, it’s crucial to have directors that can adapt the composition accordingly and tell stories relevant to the online audience.”

Says Moy: “Entropico is a very limber group, and not bound to budget brackets or media platforms. Our content thrives in front of the Facebook and GIF generation, and we’re adept at tight timeframes.”

Colourful. Accountable. Loud. Offbeat. Affordable. That’s Entropico. And its certainly stepping things up in 2016.