HCF unveils campaign to support ‘Walk with Us’ initiative with NBCF via Holiday and End of Work

HCF has today announced its partnership with the National Breast Cancer Foundation (NBCF) that will see significant funds going to breast cancer research over the next three years, along with community initiatives to help raise awareness and funds. HCF has launched a new campaign called ‘Walk with Us‘ via Holiday and End of Work.

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44 Australian women are expected to be diagnosed with breast cancer every day in 2016, and 1 in 8 women will develop the disease in their lifetime. The NBCF aims to achieve zero deaths by 2030, through research into the detection, prevention and management of breast cancer.

The partnership with NBCF, and its largest fundraiser the Mother’s Day Classic, supports HCF’s vision and follows other initiatives by the health fund supporting long term health outcomes for their members and all Australians, including HCF Catalyst (supporting health tech start-ups) and the long standing HCF Research Foundation.

HCF launches the NBCF partnership with ‘Walk with us‘ at Mother’s Day Classic – a social initiative to get Australians active and support breast cancer research. Led by AFL legend and HCF members Jude Bolton and wife Lynette, this initiative encourages Australians to participate in the Mother’s Day Classic with HCF donating $100 per Team HCF registration to NBCF. ‘Walk with Us’ will see HCF leveraging the sponsorship across PR, online, social, activation, employee engagement and in branch activity.

Says Shaun Larkin, managing director, HCF: “At HCF, we want to partner with organisations that share our vision for creating a healthy future for all Australians. Whether it is providing opportunities for an active lifestyle, community initiatives that support health, or innovations and education programs, we want to play an active role in driving change. The partnership is a testament to this vision and we want to work together to have no breast cancer deaths by 2030.”

Says Sarah Hosking, CEO, National Breast Cancer Foundation: “It is through targeted and robust research that we can improve the way breast cancer is managed and treated. Without the support of organisations like HCF, who are committed to helping fund vital research, we would be unable to reach our goal of zero deaths by 2030. Just like us, HCF is not-for-profit, so there is great alignment between the two organisations. They understand the importance of health and support our belief in the power of research.”

HCF will be rolling out other initiatives later in the year with NBCF, and over the next three years, under the NBCF sponsorship including leveraging Breast Cancer Awareness Month in October.

WE Buchan