iSelect celebrates the power of ‘getting it right’ in new brand campaign via Leo Burnett Melbourne

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pr_stills_01 - iSelect and Leo Burnett - 18.4.16.jpgiSelect, the Australian destination for personalised comparison and expert advice across insurance, utilities and personal finance products, has launched a new brand campaign via Leo Burnett Melbourne, with the first TVC going to air last night, and the campaign to roll out progressively over the coming months.  

Leo Burnett won the business late last year, and has been charged with helping to grow iSelect’s stronghold well beyond health insurance.

pr_stills_02 - iSelect and Leo Burnett - 18.4.16.jpgThe new brand platform – “Always get it right” – positions iSelect as the go-to destination for customers to confidently compare and buy from thousands of plans, products and policies.  It builds on the humour-based history of the brand, using the power of “getting it right” as the story-telling device and revealing more of the pr_stills_03 - iSelect and Leo Burnett - 18.4.16.jpgstory as each element of the campaign is rolled out.

Says Scott Wilson, CEO, iSelect: “We’re a customer service business, and we really needed to shift the focus of our brand to be more people-centric, more human. Our competitive advantage is that we help match people’s needs to the right products. That’s pr_stills_07 - iSelect and Leo Burnett - 18.4.16 (1).jpgour expertise, and our brand needed a complete refresh to help us unlock the growth opportunities in the broader financial services and utility categories.”

Wilson said the new creative heralded a deliberate decision to expand focus to include other verticals and build upon the success of the core health insurance business.

Says Kirsten Craven, head of brand and campaign marketing for iSelect: “Our new campaign

celebrates the sense of confidence anybody can feel when they purchase through us. We’re all

about helping people make the right call on life’s most important household financial decisions.”

The new campaign will be supported through TV, radio, outdoor and digital channels and also signals the end of the popular ‘Mr iSelect’ character who fronted the advertising for the past five years.

iSelect

Scott Wilson – CEO

Kirsten Craven – Head of Brand and Campaign Marketing

Lauren Yildirim – Marketing Manager, Financial Services

Emily Hayden – Senior Marketing Manager, Health

Charlyn Dimasi – Marketing Manager, Life and General Insurance

Leo Burnett

CCO – Jason Williams

Art Director – Joe Hill

Copywriter – Garret Fitzgerald

CEO – Melinda Geertz

General Manager – Pat Rowe

Head of Integrated Strategy – Ilona Janashvilli

Senior TV Producer – Eliza Malone

Group Account Director – Kate Silver

Account Manager – Jacquelyn Whalen

Plaza:

Director – Paul Middleditch

Executive Producer – Peter Masterton

Head of Production – Megan Ayers

DOP – Daniel Ardilley

Edit – David Whittaker, The Editors

Post Production – Alt VFX

VFX Supervisor – Colin Renshaw

Sound -Sam Hopgood, Soundlounge