Karma Wellness Water launches in OZ with new global content platform via The Sphere Agency

The Sphere Agency has launched Karma Wellness Water into the Australian market as part of a new global content platform the agency has created for the US- based vitamin water.

The drink is the creation of C.J. Rapp, who was also behind Jolt Cola, often cited as the original energy drink.

The platform highlights Karma’s health benefits as well the unique cap that keeps the vitamins and nutrients separate from the water, which ensures maximum potency.

Says Michael Abdel, executive creative director and founder, The Sphere Agency: “We couldn’t be more excited to now see our work go out across the globe. We realised that the biggest task initially would be to educate people on the need to push down on the cap to release the vitamins, while also creating a solid positioning that lets us convey Karma’s story and can be built upon in future campaigns. This platform is all about supporting people who aspire to better themselves and their lives – which is certainly no small audience.”

Says John Marshall, general manager, Karma Wellness Water: “Karma Wellness Water is truly unique. Once people understand its advantages and how it works, they’re won over. Sphere’s work conveys this information in a simple, fun way that reflects the brand’s personality. It’s no surprise that the US immediately saw the value in the platform and asked for it to be rolled out globally.”

Karma Wellness Water is available nationally at cafes, convenience stores, gyms, pharmacies and in other specialist venues.