LBB’s Australasia Special Report: Showcase of awesome ANZ creativity; Kiwi advertising: how an honest approach results in super sharp creative; Australia + NZ: Anglosphere or part of Asia?

| | No Comments

LBB-OZ-NZ-REPORT.jpgAustralia and New Zealand loom large over the global ad industry, with an unrivalled reputation for creativity and craft. As well as exporting some of the biggest names in the business, there’s also home grown work that’s innovative, witty and characteristically no-nonsense.

Welcome to Little Black Book’s first bi-annual Australia and New Zealand special with more in-depth features in September. To get a real sense of where the Aussie and Kiwi markets are, check out the LBB interviews with Tony Hale of The Communications Council and Paul Head of the CAANZ

The past six months or so have seen some corkers from Australia and New Zealand. Get yourself a cuppa – or a stubbie if you want to get into the mood – settle down and binge on some wonders from Down Under…

As the Marcel Sydney founder launches the agency with his new Artbreaks project, Laura Swinton catches up with him

For a country of its size, New Zealand always performs well on the awards trail… so what’s its big secret? Addison Capper investigates

With agencies snapping up more of the production pie, what does the future hold?

The antipodean ad industry’s relationship with the rest of Asia Pacific

We all know that Sydney, Melbourne and Auckland are ad powerhouses, but what about the region’s smaller hotspots?

Adrian Bosich and Steven Nicholson talk mashing up art and science, sacrificing TVs to the Tech Gods and self-experimentation