Macquarie University calls on creative industry to donate an hour of time to creative research

Macquarie University (Marketing and Management Dept.) is undertaking in-depth research into the power of creativity.  Creative professionals are invited to participate in an experiment that investigates the creative development process.

The research is designed as an experiment that requires agency art directors and copywriters, with at least two years experience, to respond to a dummy brief. The brief is essentially the same, but there will be differences in variables like insight, ideation technique and media.

To volunteer, please contact scott.koslow@mq.edu.au.

Creatives will be required to fill a questionnaire after the experiment. Volunteers will spend just one hour in the study.

The research will assist in understanding the unique motivators to developing creative ideas, the factors affecting creative output and how these can be maximised to greatest effect. The findings of this research will be presented to all volunteers at the conclusion of the research.

Help others understand the power of what you do – business, marketing and community. Your input can help unlock the power of creativity.