Moose Toys picks Isobar to supercharge social

Isobar has today announced it has won the social media business for Moose Toys.

This work will involve taking the reins of the global sensation Shopkins as well as delivering new and exciting brands across Australia and the US in 2016. Isobar will be helping Moose use social media to interact with people all across the world.

Moose is an Australian company, based in Melbourne, with a fast growing global footprint – it’s now the fourth largest toy manufacturer in the US and Australia.

Shopkins a collectible toy range launched in 2014, are miniature characters based on everyday products you would find at the grocery store. The brand has grown to be the number one selling item in the US last year and to date has sold over 240 million characters worldwide.

Popular among parents and kids alike, Shopkins has become a global phenomenon. Now in its fourth series release with its low entry price-point and excellent distribution, Shopkins has set a new benchmark for the collectibles toy category.

Says Belinda Gruebner, marketing director Moose Toys: “Our Shopkins fans are not only highly active across all social channels, they are amongst the best at creating innovative content. Isobar has joined the team at the perfect time to help consolidate our position on Shopkins and ensure we are rewarding our fans with rich and engaging content. 

“Isobar will be pivotal in setting our global social strategy not only for Shopkins but for two important new brands this year.”

Isobar’s remit will be in the complete strategy, content creation, community management and paid media execution of the business’ social media accounts.

Says Konrad Spilva, CEO, Isobar Group ANZ: “At Isobar we place a strong emphasis on how and why people interact with brands. We see social media as a pivotal experience, especially for a brand like Shopkins, where an evolving narrative is central to it’s continuing success.

“We are excited to be working with such an energetic and dynamic Australian company and look forward to supporting them in their mission of making children happy.”

Social media campaign will launch late April 2016.