NAB celebrates the arrival of ‘NAB Pay’ with $1 Mr Burgers in Melbourne’s CBD via The Taboo Group

NAB is inviting customers in Melbourne’s CBD to get tappin’ happy this week to celebrate the arrival of NAB Pay, its mobile payment solution for Android users.

Cooked up in partnership with The Taboo Group, the ‘NAB Happy Tappers’ pop-up at the State Library of Victoria offers NAB Pay users 5 days of comically cheap deals on some of the city’s most sought after brands.

On Monday tappers tucked into 10¢ tapas by Matt McConnell’s Bar Lourinhã, washed down 6¢ Greene St. Juices on Tuesday. 7¢ Happy Socks were Wednesday’s star attraction, and Mr Burger is serving up 1 Buck Burgers today. To top the week off, NAB Pay users can tap into 5¢ flower bouquets by Botanics of Melbourne tomorrow.

Says Julia Edwards, head of deposits and payments marketing at NAB: “To introduce NAB Pay, we were keen to do something fun and give our NAB Pay customers the reward they deserve.”

Says Andrew MacKinnon, managing director at Taboo: “We love working with NAB to create remarkable moments for their brand. The best way to get someone to change their behavior is through action, not words – this is how we approached this brief.”

NAB Happy Tappers runs from 11am-4pm in Melbourne until the the 15th April and then moves up to Sydney’s Australia Square between 2nd and 6th May.

Client: National Australia Bank