OAK asks ‘who’s the least hungrythirsty person in Australia?’ in new game launch via The Monkeys

After years of educating people on the dangers of hungrythirsty, Parmalat and The Monkeys have created a game to find the least hungrythirsty person in Australia for the launch of OAK’s latest flavour, Strong Iced Coffee.

The game, named “The Most Decisive Game Ever”, contains ten difficult levels specifically designed to weed out the hungrythirsty. To make it even harder the game can only be played once a day, at the time of day when most people are feeling sluggish – 3PM.

PLAY THE GAME

The weekly winners will be awarded a fridge full of OAK, and the person who claims the grand title of “The Least Hungrythirsty Person in Australia” will win a championship ring that unlocks privileges for the next year, and some serious bragging rights.

Says Morten Halvorsen, interactive creative director at The Monkeys: “Only two people have managed to beat the game so far, so calling it hard is an understatement. But claiming the title as Australia’s least hungrythirsty person shouldn’t be an easy feat.”

Says Grant Flannery, interactive planning director at The Monkeys: “Our team is excited to launch a digital product that talks directly to our audiences’ love of OAK Milk and gaming. A browser based game removes all barriers that apps currently put forward and allows our fans to prove wherever they are, that they’re the least hungry thirsty gamer in Australia.”

Executive Creative Director: Scott Nowell

Music Composer: Eric Skiff