Oreo celebrates launch of Oreo Thins into the OZ market with new TV spot via The Martin Agency

Yesterday, a whole new side to Oreo was shown in the premiere of its 15-second TVC for Oreo Thins created by The Martin Agency and localised for Australia through AJF Partnership.

The TVC draws on the global creative for Oreo Thins, repurposed for Australian screens. Taking cues from the 7mm thin cookie, the TVC plays with dimension and perception through animation by Dutch production house MediaMonks Films. Oreo’s ‘Wonderfilled’ theme song by Martin Allais is featured as a mash-up with Strauss’ epic ‘Thus Spake Zarathustra’, encapsulating both the exciting potential of what may happen when you play with perspective and the significant innovation milestone for Oreo.

VIEW THE SPOT

Along with the 15-second TV spot, Oreo is delivering localised content to the Australian audience, celebrating the introduction of Oreo Thins through PR outreach, influencer engagement, consumer sampling activation and social activity on Oreo’s social channels. All promotional activities encourage Australian’s to play with perspective.

Says Sara Black, senior marketing manager Oreo at Mondelez Australia: “The TVC celebrates a whole new side to Oreo. We’ve experienced pleasing success with the TVC overseas and are eager to see how our Australian fans will respond. We believe they will really embrace this exciting new twist to their favourite cookie.”

Thinner than a pencil, a tablet and a chopstick, the newest member of the Oreo family gives a different perspective of the Oreo you know and love. Following successful launches in the USA and China, Oreo Thins has hit Australian shelves, available in Vanilla, Tiramisu and Lemon.

Global

PR Agency: One Green Bean