StrangeLove launches new television campaign for its Ginger Beer via Enigma Communications
April 5 2016, 3:57 pm | | 11 Comments
A reasonably good looking hipster fellow, who apparently enjoys drinking beverages served in jars and ‘upcycled’ tomato cans, stars in the latest TVC by Enigma Communications for StrangeLove’s Ginger beer.
Said James Bruce, StrangeLove’s Director, “We decided to call the spot ‘Ginger Beer’ because it’s designed to sell a lot of ginger beer. It’s our hope that we’ll soon be selling enough ginger beer to justify an even bigger marketing spend. Hopefully, one day, we can do away with selling drinks altogether and just spend money on ads.”
11 Comments
Refreshing.
Not sure about this one.
Rule Nº 1 of advertising cliches in the mid-late 10’s…
Hipster = Shit sir.
Bed pan = bad pun.
Good fun and an idea to sell a clear proposition. How old-fashioned!
Just daft enough to make me like it.
Is that your first piece under your new regime, Oggie? If so, it’s a great start, mate.
I especially like the client not taking them selves too seriously in the PR piece, as well.
Strange, but lovely.
Pretty funny, nicely shot, whats not to like?
The brand has a funny, irreverent tone of voice (quite similar to the original 42 Below stuff which is a good thing) which is all too rare in the Australian market.
The brand owner seems like a good dude who buys good work and doesn’t overthink it ie a dream client, go hard fellas.
I liked it.
Yes, at the very least, hooray for the client.
Cheers, Leezy. But very happy to say it was well under way when I arrived…
Nice – bit nuts which has to be a good thing
Who did the music track. If that’s a legal sound-a-like then you are geniuses.
Lets hope the lawyers don’t have to decide.