Swisse set to launch its latest campaign tonight with Hawthorn Football Club via Noisy Beast
With the 2016 AFL season already underway, Swisse is tonight launching its latest campaign via Noisy Beast with Hawthorn Football Club.
The campaign, titled “Prepare for Greatness” showcases six high-profile Hawthorn players, training like fans have never seen before, to prepare for what could be their greatest season yet. The campaign features Hawthorn stars Jordan Lewis, Sam Mitchell, Josh Gibson, Jack Gunston, Ben McEvoy and Brad Hill.
Says Michael Howard, director of marketing and sales: “We love being part of Hawthorn Football Club, and ‘playing our role’ by supporting the players with their nutrition needs and wellness goals. We have been in partnership with the Club for four years now, and what an exciting time that has been! Their achievements are truly inspiring, for football players and teams of all levels, all around the country. We can’t wait to see what’s in store for their 2016 season.”
The new Swisse TVCs were shot at a warehouse location in Williamstown, Melbourne and highlight the gruelling training sessions, commitment and hard work that goes into the players’ preparation for their season, and demonstrates that Swisse is with them every step of the way.
The featured products – Swisse Men’s Ultivite, Swisse Ultiboost Magnesium and Swisse Ultiboost Co-Enzyme Q10 – are scientifically proven, premium quality formulas to give healthy balanced diets an additional boost, to assist men to stay on top of their game and power through physically and mentally demanding schedules, and support recovery.
The campaign includes three 30 second adverts, produced by Swisse’s creative agency Noisy Beast, which will run on Channel 7 throughout the Toyota AFL Premiership Season, and will be supported through in-store promotion, digital, direct and in-venue advertising.
The campaign also celebrates the four-year partnership between Swisse and the Hawthorn Football Club. It launches this evening at the Swisse sponsored match between Hawthorn vs Adelaide Crows.
8 Comments
Well that’s a crap start to the long weekend, why would you press this rubbish?
If I was the agency I certainly wouldn’t be making any noise about this.
What an amazing set of supers
So many good Hawks fans in the industry, why not pick an agency who like creativity just as much as they like the Hawks?
The Anzacs fought for our right to make wallpaper like this?
“The new Swisse TVCs were shot at a warehouse location in Williamstown”
This is hilarious – what no toothed bogan will actually be inspired by this?
Wow, do they really climb beams like that?
What a joke!
Hawthorn rock