Sydney-based Fintech startup SuperAlbert on look-out for boundary pushing agency partner

Sydney based Fintech startup SuperAlbert has recently launched and is showcasing its current campaign – a success predictor game – in order to promote the brand and encourage consumers to sign up for the early release of their website.

SuperAlbert is part of the H2 Fintech Accelerator program based at Stone and Chalk in Sydney where it spends 6 months developing a minimum viable product and preparing for a Series A capital raising.

It is currently searching for a creative agency that can help it communicate super in a much more youthful voice than previously seen in the superannuation industry. This would be a great opportunity for an agency looking to target a low engagement category with powerful out of the box creative.

Says Dominic Kluz, co-founder, SuperAlbert: “We all know super is boring and most consumers are not engaged with the current messaging. This is similar to other categories like sun protection where consumers don’t see a significant benefit in their decisions until they are older.

Changing this for super will be both a marketing and technology challenge.

“SuperAlbert is an automated advice tool for superannuation targeted towards a younger audience.  Users of the service will be able to get simple and independent advice on which investments from super funds best meet their needs. Younger people have the most to gain as they benefit from 30-40 years of compounding which means when you get it right it can have a tremendous impact at retirement. It was Albert Einstein which summed up this effect with “Compound interest is the eighth wonder of the world. He who understands it, earns it…he who doesn’t…pays it.”

Test out its success predictor at https://superalbert.com.au/predictor.

Any agencies interested in discussing this opportunity, please contact SuperAlbert at dominic.kluz@superalbert.com.au.