Sydney-based The Feds relaunches commercials division to make way for the future of production
Responding to the future benchmark of production, The Feds has relaunched its commercials division to provide service to local freelance directors and agencies. The Feds’ new production offering is now based on working in collaboration with a roster of non-exclusive directors to produce the very best work at the best price.
The company will provide a supportive environment for freelance directors with executive producers who have years of experience running jobs, who understand the nature of the changing business model, and who maintain trusted agency relationships.
Says Michael Cook, owner and executive producer, The Feds: “We have made changes to the way we work at The Feds in response to how we see the market changing and the need for a company like ours to be nimble and agile in providing solutions to agencies and clients.”
Having created a more flexible company model last year, adapting to the current climate of clients requesting content and advertising at more competitive prices, The Feds has already produced a slate of new productions with a diverse list of clients including Hahn, Yaffa Publishing, Westfield and Google.
The production outfit partnered on a new breed of branded content, most recently turning a house into a garden for Stoneleigh’s ‘Keyhole’ project via social media agency SOCiETY. The Feds also teamed up with writer/director Kacie Anning to produce a web series for popular Sydney event Festival of Dangerous Ideas, held at the Opera House.
Starting the year off with a bang, The Feds is currently in production across a number of broadcast content projects, an eight-part factual series for National Geographic Channels International and a two-part factual series, ‘Becoming Superhuman’ for the Australian Broadcasting Corporation (ABC). The Feds EP Julia Peters has also won the ABC inaugural format pitching competition at the Australian International Documentary Conference with an original format, ‘The Detention Centre’ which is now in development.
Says Cook: “Our aim is to work in close collaboration with directors, agencies and clients to ensure we work with the most talented technicians available and make sure that production values are maintained. We feel we can offer something unique to directors, whilst also offering agencies the stability of a known entity.
“We run on low overheads, with no top heavy management or representation structure and both the owners of the business are involved in helping make projects happen. Committed to delivering on solutions to meet the needs of the evolving advertising and media space, we look forward to adding to our available roster of talented directors.”
To view The Feds reel visit: http://www.thefeds.com.au/.
(Pictured L-R: Lizzy Nash, Michael Cook)
7 Comments
Fantastic Michael & Lizzy! Love you both and yep, that’s what it’s about – agility and nimble on feet and in brain 😉
Good luck with the relaunch – you both know the market and what you need to do.
So The Feds (2.0) is a company that reps freelance directors.
Ok I sort of get that.
But how is that in anyway different to a production company?
All Directors are freelance, as they don’t charge the prod co until they work.
The Feds will still charge a 15 – 20% mark up…
So how is this model different??
What cost revelation are they bringing to an already overcrowded market?
I think the future benchmark of production seems to be the agencies producing their own work with those same freelance directors. That’s the reason the directors are all going freelance in the first place. The agencies then re-invest the 15% mark-up back into their own business which has been loosing money on creative head hours for years.
Brilliant people, wishing you continued sucess
‘nimble and agile’
ouch.
How about aiming for some support?
They are super experienced.
They have many relationships.
They are trying something out.
Good luck, Michael and Lizzy!
Nimble and Agile? Hey, that’s my line.