WiTH Collective appoints ex-M&C Saatchi strategy director in planning director role

Independent agency WiTH Collective has today appointed ex M&C Saatchi strategy director, Anthony Lockhart to the role of planning director.

Lockhart joins WiTH Collective after five years with M&C Saatchi. Most recently Lockhart lead integrated brand, digital and direct thinking for the Commonwealth Bank of Australia and has experience that spans Cricket Australia, Google, St Vincent de Paul Society and Qantas.

Lockhart’s new role will see him have a particular focus on Qantas and Qantas Loyalty, Optus and Fairfax and he will work closely with agency CEO and co-founder, Justin Hind and CCO, Steve Coll.

Says Hind: “We had a considerable interest in the role from as far afield as London and LA, but Locky was sitting here right under our nose. He has the rare mixture of practical strategic thinking that spans brand, digital and data which sits at our core of being a modern, future focused agency. He’s also an amazing cultural fit for us and we couldn’t be more delighted with him joining our team.”

Says Lockhart: “I had always felt that there was something a little different going on at WiTH Collective. After getting to know the team, I was struck by just how much they pride themselves on more open and collaborative ways of working. Combine these collective values with the amazing individual talents and a growing client list – I just had to be a part of it.”