AFL’s Gary Ablett Jr + Scott Pendlebury star in Gatorade ‘Fierce’ spot via Whybin\TBWA Sydney

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Screen Shot 2016-05-06 at 9.23.13 am.jpgGatorade has launched a new campaign to promote its Gatorade Fierce range via Whybin\TBWA Sydney.

A new level of intensity and boldness is captured in Gatorade Fierce, which offers athletes another hydration option during fierce moments of sport.

The campaign features two of the AFL’s top performing players – Gold Coast’s Gary Ablett Jr and Collingwood’s Scott Pendlebury – and uses captivating visuals to bring the bold and intense Fierce flavours to life.

 

The campaign is supported via a 15″ TVC, TV integration, digital, social, POS and on-field activity.

Says Brad Van Dijk, senior director beverages, PepsiCo Australia & New Zealand: “Gatorade Fierce has been a recognised success in the US and we are excited to launch into the Australian market with this highly engaging advertisement.”

Says Richie Taaffe, senior account director, Whybin\TBWA: “The campaign dramatises the bold and intense flavour that makes the Fierce range so popular. It was brilliant to have Scott and Gary, two of the AFL’s fiercest competitors, on board this campaign.”

Client: PepsiCo

Creative: Whybin\TBWA Sydney

Media: PHD

Production: AFL Media

Post-production: Method