Asics asks Wallabies fans ‘How much do you want it?’ in latest campaign via Infinity Squared

To celebrate the launch of the new look Wallabies Jersey and drive local rugby centric relevance of the global brand proposition “Want It More”, Asics has launched integrated campaign via Infinity Squared, to act as a call-to-arms – encouraging all Wallabies fans to “Pull On The Gold” this international rugby test season.

VIEW THE SPOT

Front and centre of the campaign is emotive film that acts as a call to arms to Wallabies fans begging the question – how much do they want the Wallabies to win and is it more than the players want it themselves. The spot features various shots of Fans on their way to a big game and the players including Israel Folau, Kurtley Beale and Stephen Moore, putting in the effort and making personal sacrifices in order to don the gold jersey.

The campaign is being rolled out across TV, digital, social, print and in-store.

Wallabies player Israel Folau said in a statement that this theme is “perfect for our squad” as it embodies the team spirit central to the sport. “We know that as a playing group, the harder we work both as individuals and as a team the more we can achieve.”

General Manager Marketing – Sam Chew