Bestads Six of the Best reviewed by Ben Priest, chief creative officer, adam&eveDDB, London
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Ben Priest, chief creative officer, adam&eveDDB, London.
Favourite: Case study films are the curse of our business. Made by the industry, for the industry awards shows, often fluffing ideas that real people never got to see or simply chose to ignore. That’s what really tickled me about the Shutterstock: The Best Bob In The World. It contains all the cliches, self indulgence and protesting too much of a lazy case study film. The VO works well and, of course, it’s all stock footage, proving you really can make anything up with Shutterstock. READ MORE…