Budget Direct launches new ‘Home Sweet Risky Home’ campaign via 303 MullenLowe, Sydney

The next Budget Direct ‘Captain Risky’ instalment – a commercial called ‘Home Sweet Risky Home’ via 303 MullenLowe Sydney – goes to air this Sunday 8th May 2016.

In the latest spot, Captain Risky has moved to the suburbs and is shaking up the neighbourhood with his new and improved house, complete with a helicopter pad and a 10-foot ramp for launching himself into his second storey garage.

VIEW THE SPOT

Says Jonathan Kerr, director, marketing and digital, Budget Direct: “Living in the suburbs was just not risky enough, so Captain Risky has done a little DIY renovation to make it feel more like home.

“This is the second TVC we’ve launched this year to highlight Budget Direct’s outstanding customer recommendation rating of 94%. Most of Captain Risky’s neighbours would recommend Budget Direct to their friends, and Captain Risky is starting to feel a little left out knowing that Budget Direct definitely won’t insure him.”

The campaign builds on the insight that Budget Direct doesn’t insure the Captain Risky’s of this world to keep insurance premiums low.

In February 2015, Budget Direct became Australia’s first insurer to publish Claims and Sales reviews, collected, moderated and managed by an independent third party and published on BudgetDirectReviews.com.au via Bazaarvoice, a leading independent ratings and reviews provider.

The site, which is updated daily, features both good and bad reviews from over 7,600 actual Budget Direct customers that have either purchased a Car or Home & Contents policy or finalised a Car or Home & Contents Claim with Budget Direct.

Currently both Budget Direct Car Insurance and Home & Contents Insurance have a 4.5 out of 5 Star rating and collectively, over 94% of the customers said they’d recommend Budget Direct to a friend.

‘Home Sweet Risky Home’ follows the launch of ‘Jumping The Double Helix Divide’ in January.

Client: Budget Direct

Director of Marketing & Digital: Jonathan Kerr

General Manager – Brand and Media Marketing: Warren Marsh

Marketing Manager – New Customer Acquisition: Catherine Harty

Agency: 303 MullenLowe Sydney

ECD: Richard Morgan

Copywriter: Sean Larkin

Art Director: Adam Whitehead

Agency Producer: Sean Ascroft

Head of Business Management: Tony Dunseath

Business Director: James Lammert

Production Company: Goodoil Films

Director: Hamish Rothwell

Executive Producer: Sam Long

Producer: Claire Richards

DOP: Crighton Bone

VFX: Jess Bradstreet – ALTVFX

Editor: Bernard Garry – The Editors

Sound Engineer: Barry Stewart, Sound Reservoir