Cancer Council Australia picks Initiative

Cancer Council Australia has appointed Initiative to manage its national fundraising media portfolio.

Following a competitive pitch process, Initiative is now leading the national fundraising media portfolio on behalf of Cancer Council Australia for key national campaigns including Daffodil Day, Australia’s Biggest Morning Tea and Pink, as well as Cancer Council’s licensed sun protection products.

Says Lee Leggett (left), CEO, of Initiative Australia: “As one of Australia’s most well-known and respected charities, Cancer Council provides endless opportunities for highly effective fundraising media campaigns. We’re looking forward to bringing our plans and ideas to market with the Cancer Council team.”

Cancer Council Australia’s director of marketing and partnerships, Rubinee Hoyne, said Initiative was chosen from a highly competitive field based on an inspirational response to the brief.

Says Hoyne: “Initiative demonstrated a strong understanding of the Cancer Council brand and most specifically showed how they would bring innovation to our major fundraising campaigns – helping us to elevate our activity and drive deeper engagement across a broader range of audiences.”