Cannes Contenders: Cummins&Partners, Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Cummins&Partners Sydney
A typical conversation on a Friday afternoon in the office, but with a twist. Two guys talking about how much they and their mates are really looking forward to watching the Ads on the Weekend instead of the footy. It strongly (and humorously) makes the point that Footy coverage shouldn’t be interrupted and by commercials (a key benefit of FoxSports), because we’re a Footy-loving nation not an Ad-loving nation.
Cummins&Partners, Sydney
ADMA Creative Fuel as conference strives to demonstrate it’s truly useful resource that understands creatives. So to drive attendance to the conference we decided to use what research showed was one of the most time consuming elements of creative’s lives today – the creation of case study videos for award shows. It’s now become such a creative project unto itself that people often spend more time on than real advertising creative. And perhaps the most symbolic element of that process is the choice of music. It is a genuine challenge, as even when they do find a song, they often face copyright infringement. Thus this year we offered to alleviate that challenge by once and for all creating the ultimate Case Study Song. We then sold the song (including rights of course) instead of tickets the conference.