Cannes Contenders: The Hallway

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Australian Frontline Machinery: No Mod-Cons – Optional Cupholders

Australian Frontline Machinery are the exclusive re-sellers of Australian ex-military vehicles.  Our brief was to raise awareness of the availability of ex-army Land Rovers to a target audience of Australian men aged 30 – 55 looking for their next “boy’s toy”. There really is no rational reason for buying one of these vehicles – they are uncomfortable, noisy and have no mod-cons whatsoever. Rather than trying to conceal these facts, we celebrated them as unique selling points using the language and conventions of traditional car advertising… and four basic Aussie blokes.

Australian Frontline Machinery: No Mod-Cons – Optional Rear Park Assist

Australian Frontline Machinery: No Mod-Cons – Optional GPS