Cannes Contenders: Whybin\TBWA, Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Whybin\TBWA, Sydney
For 2015 David Jones shot its entire Spring/Summer collection imagery in a way that broke an age-old fashion trend. We created a photo shoot controlled by sound – 42 stills cameras, 6 video cameras, all controlled by the music of Daniel Johns and his band. The band played live and every beat, note and vocal triggered a camera to fire while the models walked through the set wearing the S/S collection. We captured everything needed for the catalogue, print, social, in-store and OOH. The process itself created the music video for Daniel Johns’ new single “We Are Golden”.
Whybin\TBWA, Sydney
Foxtel knows that people don’t need to be told when, where or how they should watch their favourite shows anymore. They watch on their own terms, in their own special way. The ‘Make It Yours’ campaign is a celebration of those people and their shows. People who ignore acute neck pain when they go 8 episodes deep. People who fail to make it past the titles night after night. People like you.
Whybin\TBWA, Sydney
Whybin\TBWA, Sydney
Whybin\TBWA, Sydney
We put M.J.Bale’s 100% Merino wool travel suit through the ultimate product trial and torture test to prove that it meets the demands of Australian business travellers, who journey longer and farther than anyone else. Travelling more than 20,000km through nine countries over five days non-stop, an unsuspecting model was dressed in a suit in Sydney for a fashion shoot that took place in London. In between was a gruelling journey across Singapore, Kuala Lumpur, Bangkok, Dubai, Abu Dhabi, Rome, Naples, Amsterdam, Rotterdam and Harwich on planes, trains, tuk-tuks, bikes and even an overnight ferry across the North Sea to the UK. All without sleep and without changing the one, 100% Merino wool travel suit he donned in Sydney. Model, Tom Bull, was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the suit.
Whybin\TBWA, Sydney
Australia’s big telcos steal back their post-paid customers’ unused data every month, even though they’ve paid for it. Only Virgin Mobile is different, offering Data Rollover. To highlight this, we created the world’s first Data Auction – inviting other telcos’ customers to bid with their unused data. Our auction ran live on Facebook with 30 lots over 30 days and one simple way to bid – a snapshot of your stolen unused data. This allowed us to send every bidder a personalised, contextual message about the merits of Data Rollover. Phones, drones and a private island holiday all went for data, not dollars. This campaign turned the biggest data losers with other telcos into the biggest winners with Virgin Mobile.
Whybin\TBWA, Sydney
Krispy Kreme is renowned for making delicious doughnuts, but its current website was unappetising, suffering from poor engagement levels. We created an e-commerce site letting Australians ‘get their hands on’ doughnuts for the first time ever across multiple devices. We created unique features: Tactile ‘dough-slice’ – see inside your doughnut.
Shake’n’Bake – create a random box on your mobile.
Tongue-compatible ‘lick’ functionality.